Tera Bullion builds channel performance analytics for CPG brands: DTC, wholesale, Amazon, and retail unified in a single real-time view, with true margin by channel instead of four dashboards that don't agree. One client was flying blind on their wholesale channel until we built their BI stack — the visibility alone paid for the engagement in the first month.
Ask a multi-channel brand which channel makes them the most money and you'll usually get a revenue answer — because revenue is what the dashboards show. DTC, wholesale, Amazon, and retail each live in their own portal, each reporting its own topline, and none of them carrying the costs that decide the real question: fulfillment, fees, freight, chargebacks, promotions, returns.
So capital gets allocated by topline and instinct. The brand pours ad spend into the channel with the best-looking revenue — which, after marketplace fees and returns, may be its thinnest margin. Wholesale grows because purchase orders feel like winning, while chargebacks and allowances quietly eat the spread. One client ran exactly this way — flying blind on their wholesale channel — until we built their BI stack. Real-time margin visibility across every retailer followed, and their own assessment was blunt: that visibility alone paid for the engagement in the first month.
Each platform's own analytics is an honest witness to one channel and silent about the rest. Four accurate dashboards that can't be compared produce a picture that's worse than incomplete — it's confidently incomplete, because every number on screen is true.
The quarterly spreadsheet reconciliation answers the right question, ninety days late, at analyst cost, in a format that dies the moment it's emailed. By the time the channel P&L is assembled, the quarter it describes is over and the decisions it should have informed are made.
Judging channels by revenue and vibes is what everyone actually does in the gap — and it systematically favors the channels with the best-hidden costs. Marketplaces and wholesale are precisely where fees, chargebacks, and allowances bury the truth.
The common failure: channel profitability is a cross-system join — every platform's revenue met by every platform's costs, in one model. No single channel's dashboard can do it, and no quarterly spreadsheet can do it in time to matter.
Before: four portals, four toplines, no comparable margin → capital follows revenue and instinct → wholesale grows on gross while chargebacks eat the net → and "which channel makes us money?" gets a different answer from everyone in the room.
After: one dashboard shows true margin by channel and SKU, live → ad spend moves toward the channels that actually convert to profit → the wholesale conversation runs on chargeback data instead of feelings → and channel strategy becomes an allocation decision instead of an argument.
If you sell through two or more channels and can't answer the profitability question with a number, this is the build with the fastest documented payback we do — because the answer already exists in data you own. We just make it visible before the quarter ends instead of after.
The costs each channel's own dashboard never shows you: fulfillment and freight, marketplace fees and advertising, retailer chargebacks and promotional allowances, returns. Each platform reports its revenue proudly and its costs quietly — true channel P&L only exists when all of it lands in one model, which is exactly what the warehouse is for.
Commerce platforms, Amazon and marketplace exports, distributor EDI feeds, retail POS data, 3PL and inventory systems, and your accounting reality — if it exports, we can warehouse it. The point is one source of truth across every channel you sell through.
The honest answer: it depends on what you can't see today. But the pattern is fast — one client's wholesale visibility alone paid for their engagement in the first month, because the answers were sitting in data they already owned. Brands rarely discover their channel picture was better than they thought.
Real-time — a live view, not a quarter-end reconciliation. When a channel's economics shift mid-quarter (a fee change, a freight jump, a promo that didn't lift), the dashboard shows it while you can still respond, not in the post-mortem.
Yes — and that's where the sharpest decisions live. The same SKU can be your DTC hero and an Amazon money-loser after fees. Channel-level totals hide that; SKU-by-channel margin exposes it, and it changes what you ship where.
The earlier the better, honestly. Channel visibility is where our CPG clients typically start: one dashboard replacing five logins, before bad channel economics get scaled. Forecasting and deeper analytics build on the same foundation later.
Scoped to your channel count and systems, which is why we start with a free build plan rather than a rate card. Tell us which channel question you can't answer today — usually it's 'which one actually makes us money' — and we'll map the build.
Tell us how this works in your operation today. We'll send back a build plan — no pitch deck, no fluff, just engineering.
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